WAVFORM – 2025
Reinventing how Fans track, Review, and discover Music
ROLE
Founder
Product Designer
TIMELINE
Apr 2024 – Jan 2026
TEAM
1 Product Designer
1 Engineer
TOOLS
Figma
After Effects
OVERVIEW
With the rise of tracking apps, why is there no music equivalent?
People love tracking and sharing their hobbies – runs on Strava, restaurants on Beli, films on Letterboxd. But with 1.1 billion people streaming music, there was no user-friendly equivalent for listening. That gap was the starting point for Wavform.
SOLUTION
Wavform: A social platform for rating, reviewing, and discovering music with friends.
The only music tracking app that connects right to your Spotify.
Write reviews and share your thoughts on albums/songs.
Track your listening habits with detailed stats.
IMPACT
#134
ranked on the iOS App Store music category charts.
1,500+
total users in 2 months post-launch.
40,000+
total ratings & reviews logged on the app.
EARLY FINDINGS
There's no convenient or centralized location for fans to review & share what they're listening to.
Existing options are clunky and not built for convenience. After talking to users (and from my own experience) speed is everything. If it's not instant, it can't happen because unlike a restaurant or movie you're usually onto the next song or album in minutes. And while Twitter and Reddit are where fans naturally share their thoughts, they weren't built strictly for it, making genuine music takes hard to find.
PAIN POINTS
Existing tools aren't built for mobile
60% of music streaming happens on mobile, yet almost all of the major music logging platforms were built for desktop first
No quick way to leave a review
For the one competitor that is mobile-friendly, the lack of a streaming service integration means rating a song takes too long. Music consumption is passive by nature so the tools need to match that.
Music blogs offer quality, not community
Music blogs are where you'll find well-written reviews, but you're getting one person's opinion, and audiences are increasingly less interested in what a single critic/blog thinks, and more interested in what people like them think.
KEY INSIGHT
The average song is ~3mins. Rating it needs to be just as fast.